Estate Planning & Probate, This particular logo with teal and grey portrays refreshment, wisdom, serenity, wholeness, intuition and reliability. And because logos in the legal industry tend to be minimalist, those one or two colors have a lot to say. A logo is the foundation of the firm’s entire design aesthetic, signaling to consumers subliminal messages right off the bat. The color scheme you choose may depend on the services you offer and the brand message you would like to […], Your email address will not be published. Stay away from the dark side. There are only a handful of colors: red, orange, yellow, green, indigo, violet, black, white, brown and grey. Brown is very underutilized, so you’ll stand out from the competition. The Due Process Institute also takes advantage of the dark blue for professionalism and seriousness, but pairs it with an darker gold. There’s just a hint of femininity in there, too. That’s why it’s important to hire a designer who’s not only skilled, but also understands the nuances of designing for the legal industry. Is your logo traditional with a serif font – potentially indicating a more conservative or even older law firm? Check out our law firm logo portfolio for other brand identity inspiration. The absence of color. Don’t use any gradients or shadows. Technology companies and large corporations lean towards blue’s steadfastness and security. Browse through top. That leaves these firms more freedom to branch out in what their logos can do, such as a noticeable inclusion of orange and yellow. I suggest that if you do create a colored logo, try to restrict yourself to a line-art logo using flat colors. Of course, knowing which colors most benefit your brand and actually applying them to a logo are two different things. If you already have strong branding in place (the logo is usually the most important single element of your law firm’s brand identity) for your law firm website, it is often best to use your brand’s primary color prominently on your website. When you click sign up you are indicating that you have read and accept the 99designs. Black is the new black. Rather be economical and affordable? This particular logo with navy and blue portrays importance, confidence, authority, unity and elegance. For smaller law firms, we see a lot more flexibility in their choices, and also that they’re more accepting of more than one brand color. The logo for Andrew Pickett Law, for example, uses a familiar shade of blue with neutral accents for both the pictorial logo and the word “law.” However, the most noticeable deviation from the standards of law firm logo colors is the usage of orange, which goes against the serious and subdued traits other firms … Within those main colors are infinite shades and hues…have you ever been to Home Depot and looked at the many brilliant paint swatches? Andrew Pickett Law logo by okdesignstudio. From millennial pink to neon magenta, pick pink for a modern, youthful, luxurious look. Combined with the yellow, another warm color, this logo doubles-down for a youthful appearance, but the dark shades of both allow it to maintain its seriousness and professionalism. Required fields are marked *. But what you ultimately choose is probably going to be a function of your budget. Your primary logo color is yellow, which is all about accessible, sunshiney friendliness. Time to go black. In short, minimalist logos make color choices more important, not less. Oppenheim also takes advantage of the classical gold, and complements it with a dark red. Bankruptcy, and Your primary logo color is pink, which represents romance and femininity, but is also incredibly versatile. Have a color-proofed alternative ready so that your … Choose yellow and your brand will radiate an affordable, youthful energy. Because there are few other elements competing for attention, these colors must be chosen with care. Orange is an invigorating, playful color, the love child of red (warmth) and yellow (joy). | Sitemap | Legal Disclaimers. Best Colors For Law Firm Logos. White is youthful and economical, but can work for almost any brand. Make sure your law firm logo uses the right icons, fonts, and colors to convey the right message. Here's how legal businesses on 99designs define their brand personalities: We analyzed the preferences of all industries and assumed normal distribution. This classical effect is furthered by the pillar and scales imagery in the logo (done in a modern style, interestingly enough), taking this logo into levels of “classical” that even the industry leaders haven’t touched. Save my name, email, and website in this browser for the next time I comment. The following logos contain colors in the design. This particular logo with yellow and grey portrays energy, creativity, intellect, high-tech, and sleek. As a neutral color, consider white as a secondary accent. Take a look at what some of the biggest law firms in the world are doing with their logos. As we go into below, most of the logos in the legal industry focus on only one or two colors. A lawyer logo design is one that is used to create visual branding for lawyers, attorneys, law firms, and other legal professionals etc.It is important to know your target audience, your brand message, and convey your specific services when you are designing your lawyer logo.. So, whether you’re in finance or gardening, green may be for you. Your law firm’s logo is one of the most important aspects of its brand identity. The design is in place, but now the question remains: what colors should you choose? This particular logo with black and forest green portrays protection, class and tradition with a modern font. Impressive logos are an essential part of any branding effort. Think carefully and look at your competitors before you choose your brand colors. This choice seems more appropriate considering that orange has strong associations with youth, and also that it contrasts well with the blue, making a more visually dynamic logo. Go orange to stand out from the crowd. You’ll almost certainly have a standard brand scheme that you’ll use in almost every instance. Baker McKenzie, the largest American law firm and second-largest in the world (in both headcount and revenue) chooses two shades of bold and aggressive red as their legal branding colors. Data visualizations designed by MH Designs. This particular logo with tans, browns and red portrays power, friendliness, conservative and dependable. Your email address will not be published. Like font choice, there is also a study of the psychology of color and how we tend to react to certain shades and tones. Go lighter to be more accessible. Yellow exudes cheer (think sunflowers and smiley faces). A compelling law firm logo not only demonstrates that your company is firmly established, but it makes you memorable and distinguishes you from competitors. Looking for loud, playful, youthful or modern? Business, Want to look slick, modern and luxurious? But imagine your firm is invited to sponsor a booth at a community function, and your mostly red logo is going to be printed on a red background alongside some of your competitors. There was an error, please try submitting again. Deepening the red subverts the loud properties of the color, while holding on to its beneficial attention-grabbing traits. Intellectual Property Law, © 2020 PaperStreet Web Design, Inc. All Rights Reserved. This particular logo with the bright blue and bright yellow portrays a modern look with stability and positive energy. Red’s your go-to. Blue and black’s high associations with serious, subdued, and classical traits matches up seamlessly with our legal clients’ requests and the industry leaders’ choices. And just like with your choice of font, the colors you choose can heavily impact how your audience views your firm, based solely on your logo design. The design is in place, but now the question remains: what colors should you choose? That’s a strategy so effective, it’s also adopted by two other big-name law firms: Looking at the logo of Freshfields Bruckhaus Deringer, a member of London’s. You have hired a design firm to create a logo to brand your law firm with the right image and enhance your identity. The color scheme you choose may depend on the services you offer and the brand message you would like to […], […] you have decided on a name for your firm, you need to create a logo and decide on colors. True blue will make sure you’re taken seriously. For an industry that deals in high stakes, it’s easy to see why. Your primary logo color is green, the ultimate in versatility. Some find it overwhelming while designers and other creatives might scream with sensory delight! A Note on Typography . The logo for Andrew Pickett Law, for example, uses a familiar shade of blue with neutral accents for both the pictorial logo and the word “law.” However, the most noticeable deviation from the standards of law firm logo colors is the usage of orange, which goes against the serious and subdued traits other firms value.
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